Yala Fitness | About
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Learn What Makes Yala Unique

2012~05 May 19 BBVA_003A

Yala’s Philosophy. What do we believe in?




Creator of  Yala

Born by the beaches of Casablanca, Laurent grew up with the Mediterranean lifestyle infused with a time-immaterial mentality: the best things in life take time to nurture —food, wine, friendships. There are no short cuts, which is perfectly fine because the journey is just as enjoyable as the destination. Every moment counts, every moment is a celebration, so make the most out of the moment you’re you are living in. When that moment is over, make the most out of the next one. This is how Laurent was raised and what he brings to his fitness program!

For the past 15 years, Laurent has been Washington DC’s well sought after fitness expert. He was called to participate in Oprah’s “Live Your Best Life” tour and has been featured in ELLE Magazine along with numerous television and radio programs.

As the architect behind NRGY!15TMhe created this high intensity workout based on 15 signature moves choreographed to energetic music. He uses his warm Mediterranean personality to motivate participants, making them laugh and love their way to happier and healthier ways of living and being. As a fitness entertainer, he is a regular correspondent on NBC, FOX, CBS and the CW Network, and has participated in events hosted by the President’s Council on Physical Fitness and Sports, which named him one of the country’s top 50 trainers. Washingtonian Magazine also named him as one of DC’s top trainers throughout the local region.

Community and family are essential to Laurent, which is why YALA! makes it a point to support as many great causes as possible. Every year, Laurent leads the warmups for national campaigns such as Avon Breast Cancer, MS Society, Best Buddies and Children’s Hospital.


Virginia Zaidenberg

Creative Director

Virginia is the Creative Director and Special Events Manager at YALA! Fitness, Wellness & Lifestyle. She specializes in events and business management. Virginia has worked for over 8 years in large corporations such as Hyatt Hotels, Radisson Blue and Soneva Gili Luxury Hotels throughout the world. She has worked in London UK, Lankanfushi Island in the Maldives, Marbella, Spain and now Washington DC. She holds not only a Bachelor’s degree in Business Administration from Les Roches Switzerland but also Graphic Design and Web Development certificates from Cambridge University, UK. Argentinian by origin, Virginia leads the Special Events & Creative Departments and oversees daily operations.